search engines now show different results to different people.
Results are tailored to who you are,
based on your search history
and your click history.
Since you often click on things you agree with,
you keep getting more and more
of what you already agree with,
which means other stuff gets demoted (effectively filtered).
This raises the question: what are you missing?
In other words, you are living in a Filter Bubble
that promotes things it thinks you’ll like,
and demotes (effectively filters) out some of the rest,
which may limit your exposure to opposing information.
Unfortunately, it’s not easy to pop your filter bubble,
because the technology is used so much
across the Internet.
We offer you an alternative: a search engine
that breaks you out of your Filter Bubble by default,
plus other differences like real privacy.
For more on Filter Bubbles, check out Eli Pariser’s Ted Talk.
For more on DuckDuckGo, check out our about page and search!